Entrepreneurship #3

 

Product & Consumers

December 30,2020

 

Name           : Fadel Muhammad
NIM             : 20200530302

IP-COS

Competence Test 3

INDIVIDUAL PROJECT pt. 1

Business Partner’s Product Descriptions

 

 

Product Description #1

                

                 Brand                                                            

Signature Product

 

 

 

 

 

 

Product Description #2

 

 

 

Variety & Price                                                                     M / L ·       Thaitea Original          9K/ 12K                ·       Greentea Thaitea         10K/ 13K ·       Milo Thaitea                10K/ 13K

Product Excellences   ·       Made From selected Ingredients ·       Made by Order ·       Special Packaging & Delivery ·       Signature Product > Original Thaitea

 

Business Partner's Target Consumers

 

‘Banathai’  Consumers

 

·       Age range               : Financially Independent, All Ages (17 – 65 y.o)

·       Gender                   : (Mostly) Female & Male

·       Educational level     : High School - University

·       Income/month         : 1000K/month

·       Proffesions             : All Professions

·       Residence              : Cities such as Yogyakarta

 

‘Banathai’ Consumers

Psychographic

Lifestyle > Habit

·       Type Of Residence   : House; Apartement

·       Shopping spot           : Online, Offline

·       Dining Preference     : Tent

·       Type of Vehicles       : Motorcycle; Car

·       Outfit Preference       : Comfy, not too concerned with the Brans